Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. 2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

Techniques for More Engagement. Someone said to me during a workshop a few weeks back – it really sucks to log into Facebook and see a two-star post quality ranking. This prompted me to post a question on my wall: How many of you Facebook Page admins notice your post quality ranking every time you visit?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Source: Dollar Bin, Flickr In February, I'll be co-teaching the " WeAreMedia Live " intensive two-day workshop in San Francisco from NTEN. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Measurement. How often will you track?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. They measure conversions in Google Analytics using three techniques: traffic sources, advanced segments, and custom link tracking. ” from Bundlepost (a social media productivity tool ). What is a conversion?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2012

I’ve be facilitating a few introductory workshops and briefings about Pinterest for nonprofits with a goal of explaining it, what it does, benefits, and examples of how nonprofits and others are using it. I’ve been actively curating tools, research, and tips and have found some great ones that I’m sharing sharing below.

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