Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

The skill, of course, is hosting a Giving Day and we are now looking at processes, techniques, and ideas for follow up and assessment. Storytelling or rather story sharing isn’t just for presentations , it can help build your nonprofit’s capacity. Have each member of the team share a story.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Others are using Instagram by sharing visual stories about their programs using a branded profile, like Children’s LA and Unicef USA. Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it.

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Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Don’t rely too much on gimmicks or guilt.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. This is a technique I've used as a trainer, but it also works beautifully for social media projects. Wait a few days and do an after action review or deeper meta analysis (this post).

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Technical or Systems Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Use of metrics to measure your results.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Social media data is not linked to higher level organizational results or mission-driven goals across programs. In addition to weekly check-ins, the organizational dashboard includes key performance metrics related to goals as well as more detailed metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.     If you want follow web metrics bloggers, check out this list form All Top. 

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. 2: Use listening techniques to develop a deep understanding of the audience. Connecting With New Colleagues. Theory and Practice.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution.

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Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

“ Here’s a few answers: To disseminate short stories that are unique to the fan page, as well as to link to articles on our websites. We are much more successful when the stories come with a blurb than when they are simply automated RSS-feeds. Techniques for More Engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It was our first true social media success story, and helped validate our social media use to the powers that be at our organization." No doubt, the listening also provides great content ideas for their blog. The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I’ve using the technique to deliver conversational keynotes at conferences. The best thing about having a transcript like this it allowed me to do a pattern analysis and learning assessment of the tweets. This will help improve the networked learning design for next time. (The Colorado Trust blog has notes here.).

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The steps include reading, commenting, and sharing stories of personal behavior change. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.

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Measure Policy Social Media Green 98

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Phase 4: The Analysis Stage. Analyze key metrics in your database. After all, the days of making your online marketing or social media presence secondary priorities are long gone.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I always try to incorporate new learnings and observations that I've discovered from the many interviews I do on my blog, resources discovered, and stories. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? Tags as a metric.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. If you have a subscription to the Chronicle of Philanthropy, there is another related story called "Telling Moving Stories."

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Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics. Demonstrate impact: Let your donors know how their gift has a difference.

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NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. ROI Story Telling. Focus On Value.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

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Facebook Network Metrics Nonprofit 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. He introduced me (virtually via Twitter) to Alistair Croll , co-author of their forthcoming book called " Watching Websites ," a deep dive into web metrics and monitoring. I asked a question on Twitter and he answered.

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Measure Twitter Tools Taxonomy 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. BAM, time to tell the story. I shared some thoughts about using Social Network Analysis tools to analyze your Twitter network. Now, anyone can log in to monitor this.

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The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. What is SEO?

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Websites Guide Impact Metrics 59

Connection Cafe

DECEMBER 31, 2013

Last week I published the 112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss , that compiled some of the wisest words and insights from across the industry this year. . Steve MacLaughlin confessed that he used to believe that online average gift size was a vanity metric.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter. UN Refugee Agency (@Refugees) January 13, 2014.

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