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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Deciding which metrics matter most for your startup. In this last part of my five-part series , we’ll cover how to determine which metrics matter for your startup. It’s very easy to get lost if you assume upper-funnel metrics are the most crucial for your startup. Don’t fall into this trap. They would be wrong.

Metrics 95
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

But when it comes to a troubling relationship with your data, can you turn to those same people? 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. And yet SMART goals are so crucial in data analysis because they provide direction needed for inquiry. These metrics are called leading indicators.

Goal 192
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How To Troubleshoot Your Fundraising Email

Bloomerang

Here’s what the funnel includes: The universe: This is the group of people receiving your email. If for some reason you sent the email to less people than you meant to, you may have identified your problem. Human error happens and there are times when we send an email to the wrong people and that can impact the email results.

email 117
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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Is the technology popular in the market?

Nonprofit 263
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Return on Mission: A Framework to Measure Success at Philanthropic Organizations

sgEngage

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success, lets look at how return on investment (ROI) is calculated. It is changed in a way that make the new song quick and easy to understand by people from many walks of life and experience.

Measure 111
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 255