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How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Understanding post-purchase behavior is an important part of the analysis. Track sales trends over time to see if a product becomes more or less popular. What is the trend in sales over time?

Product 282
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! .

ROI 330
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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out. This Year Vs. Last Year.

Goal 311
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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 118
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Step 1: Conduct a marketing analysis. Step 2: Do an online analysis of your competition.

Marketing 246
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Does Rigorous Data Analysis Thwart Effective Storytelling by Non-Profits?

Beth's Blog: How Nonprofits Can Use Social Media

Earlier this month I co-facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three where participants could take a deep dive into a topic and learn from peers through dialogue.

Analysis 126
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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Even a simple revenue analysis can be helpful in identifying an event or course that members are no longer interested in.