Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 118

Measure Learning Case Study Metrics 118

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 100

Measure Help Analysis Metrics 100

.orgSource

JULY 25, 2023

Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. One that comes immediately to mind is the SWOT analysis,” Jane said. A SWOT analysis is a task AI could help you launch. Measure Results “Marketers are always looking to measure their skills.

Team 221

Team Marketing Build Analysis 221

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. This should generate enough data to give you a good sense of your cost per action and ROI.

Facebook 222

Facebook Fundraising ROI Virginia 222

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses GyrusAim LMS GyrusAim LMS - Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Gyrus

MARCH 17, 2024

Measuring the ROI of eLearning: A Guide for Businesses Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Businesses care about ROI. ROI, or Return on Investment, measures performance and gauges the efficiency of an investment. What Is eLearning ROI? 10 Steps to Understand eLearning ROI 1.Understanding

eLearning 52

eLearning ROI Measure Business 52

Nonprofit Tech for Good

OCTOBER 30, 2021

A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made. It’s like that old adage from carpentry, “Measure Twice, Cut Once.”. Ok, first of all, you may be asking, what is a Tech Discovery? Why is that? It’s about people.

Tech 260

Tech Project Phase Adopt 260

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

Measure 90

Measure Twitter Tools Taxonomy 90

Gyrus

AUGUST 15, 2024

Measuring Training Effectiveness with LMS Analytics Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Introduction Companies use Learning Analytics Tools to collect, analyze, and measure the effectiveness of their learning and development programs. This can be measured through methods such as surveys.

Analytics 59

Analytics Measure Train Training 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. You cannot rely on being ???

ROI 74

ROI Ratio Measure Benefit 74

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 79

ROI Campaign Gift Metrics 79

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Train Training Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Candid

AUGUST 18, 2021

Artificial intelligence works through machine learning, which involves the discovery and analysis of deep patterns in datasets. Machine learning technology uses these patterns to train predictive algorithms that will measure specific propensities and make predictions. Data analysis for planning campaigns is the perfect example.

Course 127

Course Fundraising Analysis Mail 127

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Media 51

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites. It’s just one step away from looking at ROI.

Social Media 118

Social Media Media Social San Jose 118

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI Gyrus Systems Gyrus Systems - Best Online Learning Management Systems ROI Matters All businesses want a positive return on their investments, and training is no exception. Adopting these tech-based methods as the core of LMS will help generate better training ROI.

ROI 52

ROI Train Training Practice 52

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. While this session wasn't a primer, Beth's four 'I's, plus the discussion on objectives and SMART analysis, are a fantastic starting point.

ROI 57

ROI Social Media Metrics Strategy 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

.orgSource

OCTOBER 29, 2024

This includes: Data entry and analysis : AI can automate the collection, processing, and reporting of data, minimizing human error and increasing efficiency. Unclear ROI Another challenge is the difficulty in calculating the return on investment (ROI) for AI initiatives.

Associations 221

Associations Challenge Adopt Literacy 221

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

Social Media 100

Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

Google 98

Google Search email Time 98

The Modern Nonprofit

FEBRUARY 15, 2022

Estimated Reading Time: 6 minutes When doing a cost analysis between two solutions, it’s tempting to compare based on sticker price alone. Getting buy-in from your team for implementing new systems consists of more than just proving ROI. STEP 2: Making your case WITH ROI. ROI Analysis. Increase in single donations.

Project 98

Project Tech Guide Phase 98

Gyrus

AUGUST 15, 2024

Measuring Training Effectiveness with LMS Analytics GyrusAim LMS GyrusAim LMS - Companies use Learning Analytics Tools to collect, analyze, and measure the effectiveness of their learning and development programs. Having measurable metrics is crucial to pinpoint what is and isn’t working in training development programs.

Analytics 52

Analytics Measure Train Training 52