Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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Measure Social Media Media Metrics 115

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Stay tuned for Sharon’s analysis of the dialogue.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

Measure 98

Measure Data Facilitation Teen 98

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). The measure merges sentiments such as “I am very satisfied with my employer” and “I am willing to give extra effort to help this organization succeed,” among others.

Data 52

Data Work Aggregator Attitude 52

sgEngage

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 69

Blackbaud Studies Fundraising Registration 69

Candid

MAY 4, 2023

Here we share four key insights from our recent analysis of Candid’s nonprofit demographic data and what they mean for the nonprofit sector today. Analysis is limited to 501(c)(3) public charities that filed at least one Form 900 or Form 990-EZ between 2017-2021 and had at least $50,000 in annual expenses. Source: Candid, 2023.

Demographics 80

Demographics Share Data Taxonomy 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

CauseVox

MAY 9, 2023

Another reason why you should always have a person review emails generated by ChatGPT is that the language can reflect bias or include inappropriate language that your donors will not want to see. Measuring Success and Improving with ChatGPT ChatGPT isn’t just a great tool for drafting content.

Examples 84

Examples email Communication Language 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Connection Cafe

SEPTEMBER 10, 2013

I always think of winter as a time to gather data and plan for the year ahead, spring as a time to implement these strategies, summer as a time to allocate for additional resources and continue executing on the plan, and autumn as a time to reap the harvest and reflect on the year, looking towards planning for the winter and upcoming year.

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Reflection Time Evaluation Metrics 33

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. There not is a reflection process for analyzing success or failure to take into next use or campaign. Example of A/B Testing Results.

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Data represents both overall metrics, as well as metrics in one of five fundraising categories: Walks/5Ks with a registration fee. More than 9.4

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Care2

SEPTEMBER 21, 2010

Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Part I - A Thoughtful Guide for Your Social Media Adventure.

ROI 57

ROI Social Media Metrics Strategy 57

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. In reflecting on this now, it is important to make sure that your supporters are doing the retweeting and that you're not overdoing it on your Twitter account or you risk annoying people.

Analysis 87

Analysis Twitter Giving Lesson 87

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results. Some interesting questions and reactions in the chat during the Webinar that I wanted to answer and reflect on further.

ROI 50

ROI Social Media Reflection Question 50

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Then, assess relevant metrics to see which types of content receive the most engagement. A KPI measures how effective your marketing efforts have been.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

Some reflections from David here ). He gave a brief reflection with how is strategic consulting to nonprofits practice has changed over the many decades he has been in service to the field. ”It used to be that nonprofits developed five-year plans – we used to refer to as “The Stalin Approach.”

Review 106

Review Business Nonprofit Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Media Cause

APRIL 22, 2022

Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. . Show + Tell.

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email Practice Marketing Test 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

The Networked Nonprofit wasn’t only about making smart use of social media and metrics. In 2012, leaders at the Rockefeller Foundation posed that question to our team at Monitor Institute, kicking off a year and a half of research and analysis. How to make convenings count: a new hands-on guidebook. By Noah Rimland Flower.

Arts 95

Arts Design Collaboration Analysis 95

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. It’s important to both rethink what’s possible, and what you’re really measuring.

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Look at your score and ask yourself the following reflection questions. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Make Time for Reflection. Take Breaks.

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Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

I'm happy that my new laptop has an extended battery life so I am writing some reflections on the plane en route to Boston. What I most enjoy about doing face-to-face training workshops is the right after reflection questions: How could this learning experience been improved? What's the key metric? How might you measure it?

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Reflection Slides Metrics PowerPoint 50

The Modern Nonprofit

JUNE 6, 2024

Plus, if an organization isn’t crystal clear about what it’s trying to achieve, how to measure success, and how to communicate its impact, it’s going to be a real challenge to keep the support coming in. It should be aspirational, inspiring, and reflect the positive change you seek to create in the world.

Profit 59

Profit Guide Build Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

It speaks to establishing culture norms among staff of curiosity, reflection, and trust. The term “continuous” that the organization has create a virtuous cycle of feedback that repeatedly inspires staff to reflect on what is working and what can be done differently to get better results. The term means learning culture.

Culture 50

Culture Data Create Reflection 50

Connection Cafe

AUGUST 28, 2018

Practice institutional self-reflection. There are three key components of institutional self-reflection: where have we been, where are we now, and where do we want to be? I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. TechSoup Global was the co-sponsor and it was great to catch up with long-time colleague, Marnie Webb , Co-Ceo. Example: Northern California ACLU social network analysis of their followers on Twitter.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

Bloomerang

JULY 6, 2023

The strategic planning process involves reflecting on your mission to identify your most important goals and determining the strategies you’ll use to reach them. You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Measurable: Quantifiable.

Examples 122

Examples Guide Model Nonprofit 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . Nonprofits need a better metric than number of fans that more accurately reflects how many users you can expect to reach. M+R wants to help you!

Facebook 32

Facebook Benchmark Social Media Studies 32

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

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Attention Metrics Online Fundraising 36