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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! .

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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! have their own separate tracking protocols and analytics platforms, GA4 is the industry standard for tracking in-bound marketing efforts from the browser-side.

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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. These could be qualitative or specific metrics or KPIs.

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Blackbaud Discontinued Crystal Reports – Now What?

Cloud 4 Good

Blackbaud recently announced the end of support of a few applications hosted in their Citrix environments, including Crystal Reports (CT). While there are standard reports built in Raiser’s Edge, if you need to create custom and specialized reports, you would have previously had to use Crystal Reports for Blackbaud.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Set up your KPI and metrics!

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Common Communication Channels for Nonprofits Email Marketing Email remains a powerful tool for reaching donors.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance.

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