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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Nonprofit managers can show the board (and others) that the organization has maximized efficiencies by accurately measuring the amount (and types) of resources going to marketing and fundraising activities. If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! .

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Common Communication Channels for Nonprofits Email Marketing Email remains a powerful tool for reaching donors.

Data 59
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

GA4 is a tremendous tool for analyzing the success of your campaigns, whether those be from advertising pushes, email blasts, or even in-person marketing efforts! Before attempting to track your campaign, you must have GA4 properly installed on your website. social media vs. email marketing).

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?