Analysis Jordan Test 
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 13, 2010
I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives. I shared a few points about how I use A/B testing with my Facebook Fan Page.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 30, 2008
The Brooklyn Museum kept coming up as a stellar example, particularly its Click Exhibition (Nina Simon wrote an analysis of the project here ). We got into a quick email conversation and it gave me an opportunity to test the Cute Dog Theory a bit further. Hat Tip Jordan V at Convio ) did Shelley have a dog.
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Connection Cafe
JUNE 25, 2010
Author: Jordan Viator. This makes measuring less overwhelming and analysis much more realistic. It also ensures that you don’t put yourself into analysis paralysis and increases the likelihood you can realistically keep up with reporting over time. Was the recent direct mail you sent worth the investment?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 5, 2012
They gave the students tests based on content and scored them. And the resulting graph is the analysis of 1200 students. I’ve known this for years, ever since I read Richard Mayer ‘s educational research in his book, The Handbook of Multi-Media Learning. The study was of medical school lectures.
NTEN
MAY 27, 2010
Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and case studies on various aspects of social media campaigning. BAM, time to tell the story.
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