Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)
NTEN
MAY 5, 2011
But raising funds online is not about technology, any more than raising funds through the mail is about paper. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships. Analysis of cumulative online giving (i.e., Assume they don’t know much about your organization.
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