Analysis Industry Offline Twitter 
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2011
grist.org’s key results are: Footprint: The reach of their activities, both online and offline. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 8, 2011
She mentioned how useful Twitter is for connecting and following peers to get ideas to evolve pilots for social media initiatives. The full group discussion allowed people at different levels to share their experiences. Twitter Advocates. Use Twitter to Bring More People Into The Conversation.
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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 17, 2010
The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Online numbers don’t always equate offline results. They want to connect.
Connection Cafe
JUNE 25, 2010
How much is your online fundraising augmenting offline efforts? For instance, if you are using Twitter as a key tool in your strategy Twitter followers, references to your organization and number of new followers each week demonstrate awareness growth. This makes measuring less overwhelming and analysis much more realistic.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 9, 2009
Pattern Analysis . Your pattern analysis will tell you when to ignore something or when to address it right away. Twitter Search. Industry terms or other phrases that illustrate need. Twitter Search. How To Set Up A Listening Pos t on Twitter by Beth Kanter. The most important listening literacy skills are.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 28, 2009
It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. The listening as a first step is familiar - it's free market research, it's brand monitoring, it's an analysis of press mentions. Follow the personal online communications guidelines.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 8, 2009
I get to use sites like Facebook, Twitter and MySpace for a living! The job also involves a good amount of social media strategy, content production, customer service and statistical analysis. Secret: The most powerful social networking secret I have is to network offline just as much as you network online.
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