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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Survey existing donors on what spurs them to give quickly when appealed to. Highlight growth in conversions.

Lesson 59
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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Once we’ve hooked them, we engage with our community until they own the idea and run with it. Source: grist.

Measure 98
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Why Privacy Matters (or Should) to Nonprofits

NTEN

Imagine what your donors and constituents would say if they saw your name in that headline. Thirty-two percent of small business owners surveyed had been a victim of Internet fraud -- of those, 50% had been victimized more than once. Would they still be willing to provide their credit card or personal information to you?

Hawaii 64
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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

You can read her awesome advice in many leading industry publications and blogs, as well as her own website. But January is a great time for you to think about a new donor survey for all those new donors that you might have brought in through GivingTuesday or through end-of-year. I wrote up an entire analysis.

Video 78
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Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

sgEngage

Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# The study was part of a Campbell Rinker Donor Confidence Survey of 510 adults nationwide who had given at least $20 to charity in the prior year.

Mail 81