How to Run Facebook Fundraising Ads: 5 Simple Steps
Nonprofit Tech for Good
FEBRUARY 14, 2019
The key, though, is doing it in a way that delivers maximum ROI. After your web guru gives the green light, open up Ads Manager and create a new campaign. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.
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