“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr
3rd Sector Labs
JUNE 17, 2014
We look at the first five years of a donor’s giving history as our basis for lifetime. There is a law of diminishing returns, where additional contacts are going to cause you to lose money on that donor’s giving. Other solutions worth consideration for smaller nonprofits might be Neon and Little Green Light.
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