Your Audience’s Content Is King (and Your Content Is Subservient to It)
Connection Cafe
JUNE 5, 2017
That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured. Instead, we learned how to better control for the effect in our analysis.
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