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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Remember your goal is persuading consumers. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. The goal is to develop sustained relationships through habitual positive exposures.

Lesson 59
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20 New Words Every Leader Should Know

Eric Jacobsen Blog

TV and the press Exit Strategy -- Planned means of extricating oneself from a situation Flash Mob -- Brief gathering for a common purpose, announced by e-mail or text Flyover States -- Central regions of the U.S. "Great Places To Work" Employee Perks New Book Shows You How To Set A Goal And Then Reac.

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Win Back Your Lapsed Donors

Bloomerang

But really our goal is to help you connect with your donors in the best way possible and to not allow costs to be a barrier based on the size of nonprofit. Because it’s really important to evaluate and do a little self-analysis and say, “Are we still sending these offers?” Jackie: Exactly. And they just put it.

Donor 62