Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
Kevin Gamble who reads more feeds than I do tweeted about this blog post by Stow Boyd. This is the Social = Me First meme , I have spoken on widely. The gist of the idea is that people adopt social tools, initially, for some highly personal reasons, but stick with them for the social connectedness that they gain from them.
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