Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. You can actually go back and review your entire feed.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Analysis of words in posts.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Even more don't come at all -- they come from feed readers (as you would know). Unique Visitors & Feed Subscribers). I agree, but is a ratio the best number? " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Unique Visitors & Feed Subscribers). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. The dramatic rise a year ago was I consolidated several RSS feeds so Feedburner was reporting aggregate statistics.

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