Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. SXSW Nonprofit ROI Poetry Slam.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. You need to take a reiterative approach - look at the results and evaluate and improve. Remember, if you're just starting out, don't go too hogwild - start with a few options, evaluate, and tweak. Be strategic.

Adwords 69

Adwords Google Game Campaign 69

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. David 4 Kivi Miller 09.18.07 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. He notes: "It doesn't take you long to figure out.

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. Now, recall in Chapter 2: Nonprofit Marketing Strategy when we evaluated keyword ranking opportunities based on difficulty. Afterall, keywords are the backbone of SEO.

Process 98

Process Content Digital Marketing 98