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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Those written goals will serve as an overview map for you and your leadership team. Need help with that?

Marketing 246
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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Explore how the strategic integration of SWOT analysis, audience mapping, SMART communication targets, channel identification, content strategy, execution and evaluation, and high-level communications planning can shape a successful digital transformation. With ChatGPT’s analytical prowess, the process can be augmented.

Digital 298
professionals

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Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1

Beth's Blog: How Nonprofits Can Use Social Media

See larger image here: Map from: Waddell, Steve. A lot of the ideas resonate with using online social networks and social media effectively for nonprofits, especially in the larger frame of movement building. One of the tools for better understanding networks are visual diagnostics and mapping techniques.

Map 86
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Techniques and Tools: How To Visualize Your Network

Beth's Blog: How Nonprofits Can Use Social Media

Ari Sahagun , a consultant who works with social justice groups on network visualizations, called for a group to discuss Network Mapping and Visualization. We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. The notes are here.

Technique 118
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Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The Social Media Strategy Map and Worksheet 1. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. What else might you add or change?

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with?

Marketing 195
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Community Mapping. View more presentations from womenwhotech.

Tools 162