Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

According to an email from Ben Rattray, Change.Org founder, "This is not at all meant as a replacement for the profiles organizations have on MySpace and Facebook, which I think are great for reaching younger supporters. Will email remain the killer app or go the way of the page view? What do you think? Is this wave of the future?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I was surprised to read that he invests 25 hours a week on his direct blogging process (answering email, writing, researching, maintenance.) Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. And there is no price that you can put on a ROI of happiness. Compute it and you???ll

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