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For the 2013 edition, we made the decision to significantly expand the amount of data in the analysis. In 2013, donors in the 265 cities raised more than $822 million online—a whopping 61% increase from 2012. 173,470.00. 489,772.94. 116,829.00. 325,916.86. Wichita Falls. 103,931.00. 288,391.30. 501,362.00. 1,374,995.22. 126,432.00.
This analysis examines advertising and fundraising patterns across 1,258 U.S. This suggests a clear strategic divergence: newer or online-focused institutions prioritize direct marketing to drive enrollment, while established prestigious universities invest more heavily in development and donor relations.
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