Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. GA4 also incorporates Artificial Intelligence into its data analysis, to enable an enhanced level of forecasting. If your organization contains more than one internal structure (i.e.
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