Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. GA3) is being phased out effective July 1, 2023, and there are a number of significant changes to the new product. A strong cup of coffee might not hurt either. Universal Analytics (a.k.a.
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