Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

Digital 88

Digital Demonstration Colorado Leadership 88

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

M+R

APRIL 16, 2024

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).

Benchmark 75

Benchmark Analytics Google Comparison 75

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

Benchmark 105

Benchmark Data Map Help 105

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing.

Benchmark 98

Benchmark Analysis Aggregator Advocacy 98

Allegiance Group

JUNE 13, 2024

Want to build strategic, mission-aligned plans that drive fundraising success? Fundraising audits help you identify organization-wide trends, pinpoint more granular opportunities for improvement, and strengthen the foundation of your marketing efforts. Our experts will do it for you. Contact Us! Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

Software 93

Software Guide Fundraising Platform 93

The Modern Nonprofit

OCTOBER 10, 2023

Estimated Reading Time: 5 minutes Unleash Crowdfunding Potential: Transform Your Nonprofit’s Fundraising Game In the challenging nonprofit community, smaller organizations often struggle with securing adequate funds to execute their mission. In an increasingly digital world, crowdfunding is here to stay. Jump into Crowdfunding Now!

Game 59

Game Fundraising Campaign Generation 59

3rd Sector Labs

SEPTEMBER 4, 2014

Fall will be here before you know it … and so will your big year-end fundraising appeal. Have you completed your fundraising data checklist? What are we talking about – a fundraising DATA checklist? Good data, however, and the technology systems that depend upon good data, are THE key to your fundraising success.

Data 184

Data Time Fundraising Retention 184

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Be sure to sign our consent form to secure your spot!

Benchmark 75

Benchmark Studies Trend Metrics 75

sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin.

Virtual 75

Virtual Build Stream Database 75

Cloud 4 Good

DECEMBER 7, 2021

Additional connectors can support bringing in data from other sources, such as your accounting system, digital marketing tool, direct mail toolset, and/or other repositories of data that you maintain. . As an advanced analytics and business intelligence tool, Tableau can help you identify patterns in your data and develop your strategy.

Blackbaud 94

Blackbaud Report Chart Analytics 94

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Additionally, this digital shift to increased data interoperability means less chart chasing and improved quality care. Informed fundraising plans.

Integration 87

Integration Data Nonprofit Platform 87

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Fundraising and Donor Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 65

Benchmark Studies Metrics ROI 65

Qgiv

SEPTEMBER 25, 2024

A nonprofit CRM is among the most essential tools for your organization to increase support, grow fundraising , and work more effectively toward its missions. These solutions are useful for referencing past donor interactions, personalizing donor outreach based on supporters’ preferences, and reporting fundraising progress.

Organization 52

Organization Nonprofit Donor Platform 52

DNL OmniMedia

JUNE 28, 2023

When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. Use a fundraising dashboard to visualize data analytics. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Get Fully Funded

AUGUST 19, 2024

Engagement: Engagement metrics like event attendance, volunteering, email opens, and social media interactions highlight active and passive supporters. Direct Mail Campaigns Despite the dominance of digital channels, direct mail is still valuable! Track and Analyze Metrics Regularly monitor the performance of your segmented campaigns.

Data 59

Data Marketing Donor Mail 59

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . Where did nonprofits invest their digital ads budgets?

Benchmark 52

Benchmark Studies Digital Analysis 52

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Caity and Gary Carr , co-founder of Third Sector Labs, co-presented. GARY: The simply answer is “yes!”

Retention 148

Retention Donor Advice Data 148

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Nonprofits Source

AUGUST 18, 2023

NP Source is devoted to providing nonprofits with the knowledge and resources they need to grow their digital marketing and fundraising efforts to new heights. Integrations ⁠— Matching gift software is most effective (and easiest to manage) when connected directly to your existing fundraising tools.

Gift 52

Gift NPO Nonprofit Software 52

Connection Cafe

MAY 13, 2019

Watch the donorCentrics® 2018 Annual Report on Higher Education Alumni Giving featuring Shaun Keister, PhD, vice chancellor of the University of California-Davis, for the online presentation of the Index of Higher Education Fundraising Performance. . As schools dig deeper into the data, they may also take this down another layer.

Report 21

Report Strategy Giving Fundraising 21

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. . Instagram: Instagram is all about visual media.

Marketing 52

Marketing Social Media Nonprofit Channel 52

Bloomerang

JULY 6, 2023

During the strategic planning process, you should identify areas to spend money effectively in ways that increase your fundraising return on investment. When you make strategic purchasing decisions, you can set your organization up to fundraise more productively than ever before. Volunteer boards should take charge of fundraising.

Examples 120

Examples Guide Model Los Angeles 120

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. Social media profiles.

Digital 98

Digital Strategy Create Phase 98

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. .

email 52

email Practice Marketing Test 52

Nonprofit Tech for Good

MAY 25, 2024

Below, you’ll get a primer to set you up for better fundraising in the future. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better. 1) Data Analysis and Reporting Marketing automation platforms give aggregated insights into donor behavior and campaign performance.

Marketing 197

Marketing Fundraising Test Nonprofit 197

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes. That’s the final product — but as is so often the case, the process itself is just as meaningful and rich.

Benchmark 21

Benchmark Studies Metrics Trend 21

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . I was recently asked what I saw as a change or trend on the fundraising horizon. With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Top 2021 fundraising strategies .

Digital 99

Digital Marketing Fundraising Strategy 99

Connection Cafe

OCTOBER 9, 2020

With the shift to virtual fundraising and engagement over the past several months, technology is more important than ever before for the nonprofit sector. At OneCause, we specialize in supporting nonprofit organizations through virtual fundraising, particularly charity auctions. Digital marketing platforms. Live-streaming tools.

Virtual 47

Virtual Build Stream Registration 47

M+R

FEBRUARY 10, 2022

A couple weeks ago, we indulged in a few quick bites of end-of-year fundraising data. EMAIL FUNDRAISING. The context for these improved email fundraising results is (almost) as interesting as the results themselves: the average number of appeals dropped from 17 in 2020 to 15.5 DIGITAL ADVERTISING. Read time: 6 minutes.

Fundraising 116

Fundraising Gift Analysis Channel 116

Connection Cafe

NOVEMBER 2, 2020

Fundraising during a global pandemic . It’s no secret that the world is going through significant change and fundraising best practices are not exempt from that. Mastering change management to usher in digital transformation . Conduct an impact analysis and use it!

Virtual 28

Virtual Blackbaud Wisconsin Award 28

Connection Cafe

MAY 23, 2017

You can pay to increase that reach, of course, and that kind of paid promotion can be an effective part of your social media and digital advertising strategy. Nonprofits need a better metric than number of fans that more accurately reflects how many users you can expect to reach. But there’s good news, too!

Facebook 32

Facebook Benchmark Social Media Studies 32

Connection Cafe

APRIL 2, 2018

They are charged with making the digital numbers go up, but they are never put in a position to help the broader organization listen to the data. They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned.

Data 31

Data Help Analytics Test 31

Bloomerang

OCTOBER 30, 2021

Over the years, as we’ve spent more time on our phones and computers, peer-to-peer fundraising has become one of the core avenues through which individuals donate to and advocate for the nonprofits they love. What is peer-to-peer fundraising? . Types of peer-to-peer fundraising campaigns. Benefits of peer-to-peer fundraising.

Guide 104

Guide Fundraising Campaign Raise 104