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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Data Integration: Ensure your data is collected, integrated, and optimized for analysis. How do we make that member feel validated and valued?”

Content 169
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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. The white paper's intent is to provide a quantified snapshot of the $316 billion philanthropic and nonprofit sector's maturity in web analytics. examines how 50 of the highest revenue U.S.

professionals

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How to Manage Your Arts and Cultural Nonprofit’s Revenue Streams in Uncertain Times

sgEngage

Or you may have a strong slate of programs reaching several demographics, but if a weather event canceled programs for an extended period, how would you make up for the lost revenue? What would be your backup plan? Or if your demand increased across the board, how would you manage the additional staff and resources needed to meet that demand?

Stream 76
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3 Ways Causes Can Use Data Like For-Profits

Achieve

Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. Enable Demographics and Interest Reporting to better know your online visitors. From age and gender to general interests, Demographics and Interest Reporting is your go-to report for details on your online visitors.

Causes 52
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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Let this white paper help.

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How to Prepare Your Pitch for New Technology Investments

Connection Cafe

Share current donor demographics in support of your case. Paint the picture for your board or leadership team by analyzing your current campaign results, conducting a SWOT (strength, weakness, opportunity, threat analysis) and compare your organization to industry benchmarks. Where is your organization today? Position the Ask.

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Book Review: When Millennials Take Over and the Fluid Workplace

Beth's Blog: How Nonprofits Can Use Social Media

My lens on this topic is from the leadership and professional development perspective and what was most insightful about reading this book was the chapter on FLUID which includes a wonderful historical analysis of bureaucracy. In traditional vertical hierarchies,thinking and analysis is frequently separated from action.

Review 50