Tech Soup

JANUARY 29, 2015

The CEOs of BBB Wise Giving Alliance, Charity Navigator, and GuideStar USA published a second open letter last year with the express goal to "crush" the overhead myth, the idea that overhead ratios should serve as the sole basis for evaluating nonprofit performance. Nonprofits can change the "overhead" conversation.

San Francisco 36

San Francisco Ratio Nonprofit Interview 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. What is the quality of the conversation in the comments? What did you learn from the conversation? What's the tone, formal or informal?

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2007

Let's begin with big picture question that Gavin raised: What purpose do folksonomies serve? It would based on an analysis of all the "words" or tags that people have used to describe resources also bookmarked with nptech. Join the cross-blog conversation! How are they different from taxonomies? What do you think?

Guidelines 50

Guidelines Nptech Folksonomy Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

She recommends that you don't go into your analytics or stats program without composing a specific question first. I've been advocating this approach for a long time and offer you a set of data points and questions. The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

And, above all, the session needs to be a conversation about Social Media, not a lecture. And, the networking was good, but the best part was the opportunity to ask Jeremiah a few clarifying questions to his face! The current conversation is about the need for new metrics and methods for objective measurement.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Conversation Rate (measuring success in a social medium). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. I want people who find me via a google search to want to stick around and join the conversation, not click away.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Conversation Rate (measuring success in a social medium). I agree, but is a ratio the best number? " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- analytics programs do not track RSS feeds. Conversation Rates. Unique Blog Readers (content consumption ???

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

And we all have likely asked these same questions: How much do I really know about my donor’s relationship with my charity? Data—the capture, analysis, and use—can be overwhelming. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program. What questions do I want to ask?

Analytics 33

Analytics Data Analysis Metrics 33