Facebook ROI: Not Just a Myth
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. At our last analysis, our Facebook recruits had donated a total of $3,793 in the last 12 months, with an average gift of $79.
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