Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Food and climate change are related, but most people don’t associate the two.

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Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

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Data Help Measure Analysis 109

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

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Measure Social Media Media Benchmark 102

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis. What to do now.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Devon summarized the data in the above presentation.

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Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” ” What are the metrics for measuring your content?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

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DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. With that, let’s get started. Web Analytics.

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Analytics Org Adwords Metrics 52

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results. You know what they say about measurement, right? That which gets measured gets done!

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Analytics Strategy Fundraising Benchmark 125

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

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FAQ Organization Analytics Google 60

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

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Data Help Measure Analysis 111

NonProfit Hub

SEPTEMBER 1, 2020

In fact, the first impression is formed somewhere else: on Google’s Search Engine Result Page (SERP). . So, Google strives to present a comprehensive picture of your company to ensure that users make informed decisions. You should then take appropriate measures to remove those mentions and links. . Make Use of Online Reviews.

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Management Nonprofit Wikipedia Review 84

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. 3 – Monitor Social Conversations.

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Analytics Tools Social New York City 107

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

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Causes Data Profit Demographics 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Don’t get lost in the looks of a campaign, focus on the conversion. Growing your community of supporters is the only measure that matters.

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Lesson Fundraising Digital Test 59

Bloomerang

FEBRUARY 1, 2023

They can give directly from their seats without disrupting conversation with one another. Hootsuite allows for a set-it-and-forget-it approach that frees up more time during your fundraising campaign for more face-to-face conversations with supporters and less time watching your computer screen. Outbid notifications.

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Org Raise Tools Help 85

Whole Whale

DECEMBER 22, 2022

PollEverywhere and Typeform ) to measure consumers’ opinions, usually through one question. Additionally, polling is a quick way for the team to assess the results, vs using a survey, where the data takes a lot more analysis. Top Ways to Use Polls + Surveys. Let’s start with polling, which involves using a polling instrument (e.g.

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Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

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Metrics Community Map Template 219

Forum One

APRIL 8, 2021

Conversational interfaces , chatbots, and assistants can help repurpose your existing content by offering shortcuts. Conversational marketing interfaces and assistants can also help engage with audiences in new channels that are both on and off your site. Get data & stop guessing. A data-driven approach is an efficient approach.

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Impact Channel Audience Websites 79

Robert Weiner

JULY 10, 2012

The current software does not interface with our current/new technical environment (MS-Exchange and Office, or Google g-mail, calendar, docs, etc.). We need better tools for reporting, analysis, and business intelligence. These are not easy questions and the analysis may be complex/complicated. Measuring and forecasting.

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Database ROI Donor Listserv 181

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Google Analytics – [link]. Facebook Insights.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 117

Qgiv

JUNE 10, 2022

Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Google dominates in search engine ads. Like with SEM, Google dominates in the world of display ads. Types of Online Fundraising Events. With over 3.5

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Digital Marketing Online Fundraising 52

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. Then check out Simply Measured. 3 — Monitor Social Conversations.

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Analytics Tools Social New York City 58

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. 33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ).

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Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I do share URLs to my posts, but try to link to a conversation. In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. Paul notes, "I find a lot of ideas in the streams of conversation."

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

” I created a list of grantee’s Twitter Profiles and shared back the analysis of most tweeted words and hashtags. ” She also uses Google Alerts to monitor the conversation and will address important conversations promptly. .” Most Frequently Tweeted Words. Peer Case Studies.

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Social Media Integration Media Social 101

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. In addition, your giving platform should offer multiple payment options, such as credit or debit cards, Venmo, PayPal, Apple Pay, Google Pay, and cryptocurrency. Save your most-used reports as templates to reuse in future data analysis.

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Software Guide Fundraising Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. What is the quality of the conversation in the comments?

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need sentiment analysis? ” Lucy Bernholz, “ Data-first Philanthropy.”

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Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Aggregating Conversations. Conversing with people in all of these places, and creating interesting, value-add content for each is a time consuming business. First, I can pull in all of the conversation taking place across all of the networks into one place, read through it, and participate where I want to.

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Social Media Tools Media Social 100

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. Are you conversational, formal, academic, cutesy? Results can be measured with your web analytics and in your conversion rates.

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Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. You know your first step is listening, but before you jump into a river of conversations and keywords and even before you touch the tools, you need to be ready to listen. Pattern Analysis . Google Reader.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Return on Investment.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement. The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Reader engagement consists of metrics for: Conversation (commenting). Should also note, re.

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Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

I like to have fun experimenting and that’s just what I’m doing on my Facebook Page , a place for learning, and sharing insights about best practices in social media for networked nonprofits. I learn so much from the conversation threads and people sharing what they do. What about a certain post created that big conversation.

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