Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Photo by Dwinton. You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

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DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . The better the content, the more interaction it will receive.

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Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

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sgEngage

MAY 12, 2023

Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM. This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics. Nonprofit’s website.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. You also need to think through your content and engagement strategy. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. New Fans (Likes). Unsubscribes.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Flickr Photo by HorrorTaxi. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Vincent Mo – technical lead for google + photos. One where I’m simply aggregating nonprofit brands I discover on Google + that has over 700 nonprofit brands and more tightly curated list of nonprofit brands that are sharing content or engaging with their audiences in interesting ways. What content do you find resonating?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Photo by M. Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them. Schenekenberg.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Flickr Photo by Kevlar. A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

Flickr Photo by Jek in the Box. We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. We launched the Zoetica Salon this week.

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Qgiv

JUNE 10, 2022

By utilizing multiple digital channels, and uniquely corresponding them with strategic content and creative design, you can generate brand awareness and increase leads and donations for your nonprofit. Ideas include asking participants to create videos, share photos, or come up with clever hashtags and branding ideas for your nonprofit.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content.

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Connection Cafe

MAY 23, 2017

Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post. As your social media influencers engage with your content (especially when they click “Share”) it pops up in their friends’ news feeds.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Photo by RedRaspus. I have years of blog content and resource collections. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Think of how you want to be successful in 2009.

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Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Canva lets you edit photos and upload them straight from your mobile device, instantly reaching supporters! Backlink analysis. Individual tasks. Keyword research.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The key skill is pattern analysis and of course, using what you find to inform decisions or actions. You can also share the impact of your organization's programs through podcasts, sharing photos on Flickr, or videos on YouTube or other video sharing sites. But don't ignore the other two areas. The key benefit is that drives traffic.

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Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Just like the larger principle supporting movement building, we need to focus on action.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2007

Photo by Rikomatic. The key takeaway for me is the whole point about the need for new metrics to measure learning from games. That the old metrics aren't working. This is the same conversation that is happening around web metrics versus blog metrics. Funded the infrastructure, and less well on content.

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Connection Cafe

OCTOBER 9, 2020

Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM. This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics.

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Tech Soup

APRIL 2, 2012

We'll also discuss the post-disaster operations analysis and triage processes. Content Curation Across Teams and Organizations. Using content curation, social media management, and free tools available online, any organization can create collections and share their story through video, photos, and social media.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). One strategy was to bring the kids together face-to-face to create content online about healthy foods and place on youtube, socnets. Tags as a metric. What's the outcome?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

This post covers some simple techniques to give your fans the content they want most and inspire more engagement. Many times we’re on the hunt for the tips of what to do and when we find them, we just implement them. Content Analysis of Comments on post and shares. Source: Uploaded by user via Beth on Pinterest.

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Connection Cafe

APRIL 30, 2014

Try looking at a variety of meaningful metrics (not just dollars raised) to better understand the drivers for the event and provide feedback you can use for optimizing future events. as well as year-over-year comparisons for each metric. as well as year-over-year comparisons for each metric. Announcing a hashtag (ex.

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Nonprofits Source

MARCH 21, 2018

They aren’t afraid to retweet relevant posts, or share photos. Go to their Twitter account and you will find some fantastic photos, not only taken by them but also those that have been shared by other relevant accounts. Does your nonprofit leverage Twitter to grow awareness and promote content? Recommended social media tools.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Flickr Photo by whatchamakallit. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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Bloomerang

OCTOBER 30, 2021

Track key campaign metrics. Directly after the campaign, build a report of the key metrics that determine your campaign’s success. . Some of the metrics you might decide to analyze include your: . Analyze these metrics and identify opportunities for improvement. Average donation size. Supporter retention rate.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Photo by the TruthAbout. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Readership growth This means content consumption.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Capacity: People, content, work flow, learning. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It is also important to think about what specific metrics are needed to measure along the way.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Photo by Notemily. Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts.

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Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. The tactics are created based on those limited moving parts – overall strategy and goal, the audience and the content. Analog Strategies. Social Strategies.

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