Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Photo by M. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy.

Summary 94

Summary Social Media Measure Media 94

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

Flickr Photo by Caramel - Creatives Common Licensed. There are lots of debates in the amazing world of measurement and learning. Real time analysis is not useful because it is drive by analysis. Real time analysis is not useful because it is drive by analysis. Only measure impact, not process.

Story 124

Story Data Analysis Measure 124

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

It defines the outcomes of training in four different areas that you can measure. I also ask for feedback on what exercises or content in the workshop helped learning and what should be changed. I also ask for feedback on what exercises or content in the workshop helped learning and what should be changed. Click to Amazon.

Evaluation 131

Evaluation Train Training Tips 131

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Photo by lecercle. That’s been useful to at least test content and engagement formats. A few hours ago, it went public – at least on your FB page for the world to see, but it isn’t yet visible to page administrators in the insights program. Checking in at a place. There’s a lot of confusion.

Metrics 114

Metrics Facebook People Measure 114

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. .

Marketing 52

Marketing Social Media Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 109

Practice Tips Social Meme 109

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Content Mapping. >> Presentation.

Metrics 219

Metrics Community Map Template 219

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Flickr Photo by Metro Transportation Library and Archive. Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! Avoid this measurement as therapy trap.

Social Media 100

Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 27, 2012

The timeline cover photo is what people notice first, so make sure it makes the impression you want – and the advice is less is more. But the big news according to TechCrunch is that Insights is planning to offer “real time data” analysis. But remember, to get the best results you need both real-time and trend data.

Facebook 127

Facebook Images Measure Disaster 127

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. How are you measuring your success? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. You cannot get where you need to go if you cannot measure your progress. Come up with juicier content?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. o Just gather, analyze, and act based on key performance indicators.

Data 96

Data Measure Analytics NPO 96

NetWits

MARCH 23, 2012

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Search engine optimization, paid search through Google Adwords, content marketing , social media engagement and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis.

Trend 268

Trend Online Giving Blackbaud 268

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email. Nonprofit’s website.

Virtual 75

Virtual Build Stream Database 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. ” ADDIE is an instructional design method that stands for Analysis, Design, Development, Implementation, and Evaluation.

Instructional Design 113

Instructional Design Instruction Instructional Train 113

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. What is the way out of this problem?

Metrics 98

Metrics Benchmark Facebook Experiment 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Flickr Photo by Kevlar. Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success.

Benchmark 105

Benchmark Social Media Global Project 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Flickr Photo by HorrorTaxi. I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. Step 1: Define your goal(s).

Results 98

Results Metrics Measure Associations 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Flickr Photo by Roberto Ferrari - Creative Commons License Some Rights Reserved. If you know of other tools (or tips) that make you more efficient managing content, engagement, and tracking on social media, please share them in the comments. Planning Content on Weekly Basis. Guest Post by James Young , SpredFast.

Social Media 100

Social Media Tools Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Vincent Mo – technical lead for google + photos. One where I’m simply aggregating nonprofit brands I discover on Google + that has over 700 nonprofit brands and more tightly curated list of nonprofit brands that are sharing content or engaging with their audiences in interesting ways. How are you measuring that?

Google 99

Google Time Nonprofit Blogger 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

NPtech Colleagues: @zanarama Zan McColloch Lussier @ericamills Erica Mills @seattledrury Peter Drury photo by Akhtar. Photo by Microsoft Global Citizenship. What people in the room were most hungry for were tips and steps on listening and measurement. Social Network Analysis Tools for Social Media.

Knowledge 98

Knowledge Seattle Social Media Measure 98

Qgiv

JUNE 10, 2022

By utilizing multiple digital channels, and uniquely corresponding them with strategic content and creative design, you can generate brand awareness and increase leads and donations for your nonprofit. Ideas include asking participants to create videos, share photos, or come up with clever hashtags and branding ideas for your nonprofit.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics As Simple Gifts To Measure Mission 3. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. Flickr photo by Lenz Grimmer. Flickr Photo by Dave Cross. Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.

Social Media 131

Social Media Online Learning Fundraising 131

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . Your fan count is the simplest way to know how many people see the messages, calls to action, photos, invitations, appeals, and news you post. But there’s good news, too!

Facebook 32

Facebook Benchmark Social Media Studies 32

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Photo by Dwinton. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Analyzing Your Blog Content With Metrics and Insight Of course, you need to set overall goals for your blog and understand your audience. Reader Growth : This is content consumption.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Flickr Photo by Vox Photo. With our blog firmly established as a valuable source of content, we are now developing strategies to further leverage our blog to support our policy goals. Posted 32 links to blog posts and articles raging from policy analysis to personal stories.

Policy 98

Policy Goal Lesson Share 98

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can reduce the noise (see Ben's blog post on the importance of prioritization through wireframes). Create a content strategy: Don't forget to plan your content strategy! Create a Visual Strategy.

Design 55

Design Web Strategy Slides 55

Bloomerang

FEBRUARY 1, 2023

Canva lets you edit photos and upload them straight from your mobile device, instantly reaching supporters! Backlink analysis. Get an idea of who is linking to your site, the anchor text they use, and their domain authority with Moz’s backlink analysis. Then, track your rankings for those keywords in Moz. Keyword research.

Org 83

Org Raise Tools Help 83

Connection Cafe

JUNE 30, 2017

Just think of the positive and additional benefits that come from adding video, conference calls, photo albums, slide shows and a host of other techniques easily and inexpensively available. When forming your goals, use the trusted, tried, and true SMART methodology: specific, measureable, achievable, realistic, and timely.

Integration 27

Integration Marketing Mail Channel 27

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2010

Photo: Jim Harrison. Here's my analysis. We basically pulled our entry together in three weeks – editing down an existing video to the required 90 seconds, drafting the content, selecting the photos, and submitting the entry. and measurement of our tweets. Rank is the best way to measure overall effectiveness.

Contest 52

Contest Strategy Intergenerational Children 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Photo by Monster Today is Information Overload Awareness Day. Learn to use the tools that help you measure success. If you've set specific goals and metrics to measure those goals over time, if after 3-6 months you have no tangible or intangible results, don't be afraid to move on or change something.

Awareness 101

Awareness Tips Social Media RSS 101

Tech Soup

MARCH 27, 2012

We recently released the most comprehensive analysis of online giving trends in the nonprofit sector. Search engine optimization, paid search through Google Adwords, content marketing , social media engagement, and display advertising all come to mind as very successful ways to drive traffic to your website on an ongoing basis.

Trend 50

Trend Online Giving San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Learn to use the tools that help you measure success. Good for you! Great work.

Social Media 99

Social Media Media Tips Social 99

Amy Sample Ward

JUNE 6, 2011

What do you measure every day, week, month, year? The event happens in the week leading up to Mother’s Day and provides a platform where anyone can build a heartspace with text, photos and videos to show their love for their mother, an important woman in their life, or even people that inspire them. We need organizations, like 350.org

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Build Community Technology Org 220

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Flickr Photo from SteveTookIt. Photo by RedRaspus. I have years of blog content and resource collections. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Think of how you want to be successful in 2009.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Fear about letting the public comment back "publicly". Especially in this economy.

Marketing 70

Marketing Social Social Media Blackboard 70