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Amp Up Your Digital Marketing with Google Analytics

Byte Technology

“The main view is what you’ll use for day to day reporting and analysis; the test view is for testing new goals and filters, before moving them to the main view; and the raw view is a backup for all website data,” she notes in stressing the importance of each. Track Your Demographics. Enable Site Search. Enable e-commerce.

Analytics 100
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Testimony From Benetech’s Daniel Guzmán Helps Establish Legal Precedent and Convictions for Forced Disappearance in Guatemala

Beneblog: Technology Meets Society

Guzmán’s testimony in the García case was based on his analysis of this archive which was discovered in a military munitions storehouse near Guatemala City in 2005. Guzmán conducted a comparative analysis between 667 documents pertaining to García that were found in the Archive and estimates from the entire Archive.

Guatemala 149
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Making the most of mid-level

M+R

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. Finding your audience part 1: file analysis. The chart below is an excerpt of an analysis that we conducted for one M+R client, looking at a range of digital platforms, and the “match rate” of our donors to those platforms.

America 105
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6 Types of Nonprofit Video Messages

Greater Giving

Images, action, word choice, and background music and sounds must carry a cohesive message in order to provoke the same feelings in the viewer. Tailoring it to your main donor demographic will make sure it reaches the viewers you want to connect with most. Every element in a community update video must be relevant to the message.

Video 87
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How to Utilize Digital Marketing for Fundraising Event Engagement Online

Qgiv

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. This is as easy as it sounds! Digital marketing is one of the fastest growing types of marketing. Why Do You Need It? Donation page or form.

Digital 52
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Engaging Millennials for Nonprofit Storytelling

Connection Cafe

Every nonprofit wants a piece of the Millennial pie these days—it seems like every organization I’ve talked to has a plan or is trying to create a plan to break into a new demographic of support. These stories don’t try to guilt the reader into donating, nor do they sound “doom and gloom.”. Let’s harness that power for good.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

And while that may sound simple in practice, you need the right tools and the right plan. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests.

Marketing 197