Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. My ratio is 2.4, My ratio is 2.4,

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

When standard metrics are discussed, people easily fall into the "mine is bigger or better than yours" comparisons or "numbers data out of context thinking." We're not going to debate: Google Reader Stats Are Bullshit - but if you want some tips on how to do that, see Avinash Kaushik's Convert Data Skeptics).

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2007

I've thought long and hard about how video editing amplifies my compulsive nature and how I need to reduce my ratio of video minutes viewed per hours of editing time! If you want a detailed comparison of these and other social bookmarking services, you can read one at Consultant Commons. Tips for Effective Tagging from TechSoup.

Screencast 50

Screencast Instruction Instructional Tag 50

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program.

Analytics 33

Analytics Data Analysis Metrics 33