Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. Give it a read here !
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