Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
And, finally, update your GA4 Explorations data retention settings from the default (2 months) to 14 months so this critical data isn’t being lost. It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. The way GA4 is tracking has changed substantially from UA. Give it a read here !
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