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How to Compare Periods of Time in Google Analytics 4 (GA4) [Updated]

Whole Whale

Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. Proper use of the date range tool ensures your data analysis is timely, relevant, and actionable. One of the most critical aspects of analyzing data effectively is selecting the appropriate date ranges.

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46 Ideas To Better Use GA4 for Nonprofits

Whole Whale

Google Analytics 4 is a powerful, free web analytics tool for nonprofits – if it is used effectively. Whole Whale has been helping nonprofits use GA for over a decade and we’ve configured the tool to help in a wide variety of ways.

Ideas 52
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Nonprofit Accountant vs. Fractional CFO: The Key Differences

sgEngage

Focus Area Your accountant’s primary focus is on financial analysis. Responsibilities To answer the above questions, your accountant may perform a variety of functions depending on their analysis of your nonprofit’s situation. If ensuring proper financial analysis and reporting is your priority, look for an accountant.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort. So after more analysis, if you’ve determined you have a higher ROI than you thought, it may balance out if you have a low dependency quotient.

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

Neglecting Month-to-Month Financial Comparisons Month-to-month comparisons are crucial for detecting trends, anomalies, and areas of concern in your financial activities. Skipping this analysis can lead to missed opportunities for adjustment and improvement, potentially causing long-term financial issues.

Active 84
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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

Price: Depends on usage, is not free – Pricing & Value of Looker’s Advanced BI Platform. Data Studio is a free data dashboarding tool from Google. In May 2016, Google announced a free version of data studio. Price : Free for base usage. Free for nonprofits. Data Studio.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Organizations using the free version of GA4 can only retain this data for 14 months. By exporting data, users can maintain access to historical comparisons and enable future analysis. In GA4, Google has extended this ability to standard (free) properties.