Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? Even comparing Total Users from UA to GA4 is not an apples-to-apples comparison since the method Google Analytics uses to track users changed from UA to GA4. We’ll wait. Ok, back with us? Give it a read here !
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