What 2020 year-end fundraising can tell us about 2021
M+R
FEBRUARY 4, 2021
We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. And boy, were there some outliers this year.
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