2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
Using the example above, you could try saying: “Jane, did you know that the $187 dollars you raised last week for the Walk will support 3 hours of classroom programs about healthy eating choices ? Add a question or two to online event registration forms or donation forms that will help you better understand their giving motivations.
69 
Let's personalize your content