University & Higher Education Advertising + Fundraising Study
Whole Whale
DECEMBER 5, 2024
This analysis examines advertising and fundraising patterns across 1,258 U.S. higher education institutions with revenues between $1M-$10BN, based on Form 990 data from 2023. This cohort of higher education institutions had a combined revenue of $310BN, expenses of $296BN, and employed over 2.5M
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