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Use cohort analysis to drive smarter startup growth

TechCrunch

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. Cohort analysis gives you a multivariable, forward-looking view of your business compared to more simple and static values like averages or totals.

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Using Metrics to Boost Your Fundraising

NonProfit Hub

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

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What’s in your social media measurement tool box and why?

Beth's Blog: How Nonprofits Can Use Social Media

Social media metrics mavens know that both qualitative and quantitative data is needed. Quantitative is counting or the numbers — all those pretty charts and graphics. KD Paine offers a great framework for matching tools with data collection and analysis tasks. Content Analysis Tools: Radian 6 and Netvibes.

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25 SMART Social Media Objectives

Beth's Blog: How Nonprofits Can Use Social Media

Spitfire’s useful SMART chart planning tool has been used by many nonprofits and was adapted for social media for nonprofits by NTEN’s WeAreMedia project several years ago. It is also important to think about what specific metrics are needed to measure along the way.

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Blackbaud Discontinued Crystal Reports – Now What?

Cloud 4 Good

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. .

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Are you spending too much on paid acquisition?

TechCrunch

In this short article, I’ll discuss when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels. A spreadsheet with those metrics laid out on a weekly basis will help you identify large upticks in costs, which can then guide your future budget allocations.