Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement. Source: grist.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content? My blog content is the driver of what I post on social channels, I just optimize the content for that channel.

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Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Is the technology popular in the market? Outcomes matter.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Social Media Summary Measure Media 94

TechCrunch

OCTOBER 26, 2021

Misinformation and disinformation content has continued to increase across social media channels, and its effects have impacted every type of organization, from the public to private organizations. The startup announced it has closed a $5.6 Its Series A round brings the total raised to $7.6

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NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis.

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Consultant Fundraising Strategy Free 196

Nonprofit Tech for Good

MAY 16, 2024

Data Analysis for Insightful Strategies Data analysis is at the heart of artificial intelligence in fundraising. It suggests the best channels to ask for donations. They reach them through the best channels. Also, AI-powered channels help nonprofits reach donors. And it leads to more donations and a greater impact.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Here’s a look at HubSpot’s analysis, which I pulled together just before this post. Lists turn Facebook into a media consumption channel in addition to a social network. Keep calm and inspire on.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence. August, 2008 Using Twitter and other channels, I raised $2,500 in 90 minutes at Gnomedex. The experiment was to test Twitter's speed.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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TechCrunch

FEBRUARY 18, 2023

Channeling Instagram: Instagram launched a new broadcast chat feature this week called “Channels.” Channels support text, images, polls, reactions and more. Instagram is starting to test channels with select creators in the U.S. and plans to expand the feature in coming months.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Increase email list sign ups through social media channels by 500 names by June 30, 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Instagram is one of those channels where a nonprofit could start with a small pilot that is strategically linked to communications or marketing objectives and pick a success metric and track it. But first best practices and measurement , learning, and improving. How are you defining and measuring success?

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.orgSource

JULY 22, 2024

Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. Study the Situation This analysis phase addresses basic issues such as performance on key indicators, environmental scanning for future scenarios, and readiness for transformative changes.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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The Next Web

MARCH 3, 2014

Whether it’s a $500 or $50,000 spend per channel, this is a critical step in executing your mobile app marketing strategy. Craft your budget for your marketing campaigns based on your market research and continue to build upon your experience with each of these marketing channels from there to better inform how your spend is allocated.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. It comes as no surprise that Momsrising embraces measurement and learning. Source: Social Media Propaganda Posters by Aaron Wood.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 16, 2012

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Facebook analytics programs like Insights , Edgerank Checker , and Simply Measured free reports give you tons of data points. I only look at these: Reach.

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3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. Most organizations utilize multichannel fundraising. If not, it should.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. Example: Northern California ACLU social network analysis of their followers on Twitter. I talk about spreadsheet aerobics and other measurement tips. Example: Red Cross.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Social Media Strategy Media Social 100

Greater Giving

DECEMBER 26, 2024

Key Takeaways: Use the Right Channels : Learn how to identify potential donors and platforms to source auction items efficiently. The Make It Make Cents webinar explored innovative revenue generators, budget analysis tips, and aligning your fundraising strategies with your mission.

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Fundraising Giving Social Media ROI 52

TechCrunch

MARCH 1, 2021

As the companies look for ways to reduce their energy consumption, they’re turning to carbon offset programs as a stopgap measure until the energy grid decarbonizes, they implement technologies to reduce their energy consumption, or both.

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TechCrunch

MAY 8, 2023

More posts by this contributor Your site needs more than just one user onboarding experience 3 ways to step up your short-form video and TikTok growth strategy When scaling a paid acquisition channel, you should constantly question whether you’re spending in the most efficient way possible. What is regression analysis?

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M+R

OCTOBER 15, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.

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Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. Also think about the data and analysis that a development professional would perform on the donor data base to analyze multi-channel fundraising campaigns. Tools that mash up public data allow nonprofit fundraisers to do benchmarking and a better analysis of market conditions.

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The Next Web

DECEMBER 12, 2013

These can all be as valid as money in terms of what can motivate someone, and are more measurable and transactable than ever. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Entrepreneur Analysis and Opinion'

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Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Here’s how we think about impact management at Salesforce: Impact management combines elements of: Impact measurement.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. Measure your results, not just numbers.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. I used simple measurement tools to collect data and further analyzed it in Excel spreadsheets. . These were collected using storify.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

How does an organization plan, coordinate, and implement flawless marketing across channels and get results? Rarely does is one media channel strong enough to form a full impression on the consumer and move them to action – a purchase, a change of opinion about your brand or product, or simply knowing about your company.

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The Verge

DECEMBER 21, 2021

Buyers hoping to get a limited-edition NFT from Fractal, a new marketplace for game item NFTs, were given an unpleasant and costly surprise on Tuesday morning when it was revealed that a link sent through the project’s official Discord channel was a scam set up to steal crypto. The announcements bot on our @fractalwagmi discord was hacked.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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