Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data
Connection Cafe
JUNE 25, 2010
Author: Jordan Viator. For example: define goals such as raising certain amount of funds on a specific social fundraising campaign or set a goal of getting a pre-defined number of people to take action. This makes measuring less overwhelming and analysis much more realistic. Specific and easy to assess. Measure actionable items.
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