Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. After your web guru gives the green light, open up Ads Manager and create a new campaign.

Facebook 224

Facebook Fundraising ROI Virginia 224

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. I keep notes on when I’ve tweeted a link, speaking dates, posting updates in my status about my fan page and all the multi-channel ways you need to promote your page.

Social Media 100

Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. We view our social media channels as a fun on ramp to our ladder of engagement. It means we have to be nimble and responsive.”. Source: grist.

Measure 98

Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Harry: A Green Geek.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofits Source

AUGUST 26, 2017

Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow. After conducting a site-wide analysis I found 230 additional broken links that I was more than happy to share. Chapter 3: Digital Promotions.

Results 82

Results Digital Strategy Chapter 82