Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g.,

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You could simply ask one question each month in a poll widget in your monthly email newsletter.

Analysis 107

Analysis Audience Test China 107

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 3) Tracking the Donor Journey or Donor Funnel. Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics 263

Metrics Nonprofit Profile Platform 263

Qgiv

JULY 16, 2024

Engagement metrics Tracking how your donors engage with your organization can help you understand their commitment and interests. This includes monitoring event attendance, email open rates, click-through rates on newsletters, social media interactions, and participation in volunteer activities. Regularly update records.

Data 52

Data Management Guide Fundraising 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Amy Sample Ward

FEBRUARY 23, 2012

The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Monitor multiple channels at once. Track your organization and your cause. Supports tracking and segmenting. Listening Dashboard.

Social Media 249

Social Media Management Media Social 249

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition.

Donor 93

Donor Social Media Websites Content 93

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. For example, if their donors prefer to communicate through email, the organization can create an email campaign to reach their donors.

Donor 52

Donor Build New York City Demographics 52

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. According to NPOInfo , effective donor data management keeps track of metrics like giving habits, contact information, demographics, and nonprofit interactions.

Integration 87

Integration Data Nonprofit Platform 87

Gyrus

MARCH 14, 2024

For organizations with a keen focus on assessments, grades, and additional reporting to track the progress of learners, GyrusAim offers an unrivaled experience. These certificates are generated automatically once a course is associated with them, offering appropriate tracking functionality.

Learning Management 52

Learning Management Hosting System Learning 52

Gyrus

MARCH 14, 2024

For organizations with a keen focus on assessments, grades, and additional reporting to track the progress of learners, GyrusAim offers an unrivaled experience. These certificates are generated automatically once a course is associated with them, offering appropriate tracking functionality.

Learning Management 52

Learning Management Hosting System Learning 52

Gyrus

MARCH 14, 2024

For organizations with a keen focus on assessments, grades, and additional reporting to track the progress of learners, GyrusAim offers an unrivaled experience. These certificates are generated automatically once a course is associated with them, offering appropriate tracking functionality.

Learning Management 52

Learning Management Hosting System Learning 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Get Fully Funded

MAY 9, 2022

You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. You see, marketing is a cycle of execution, analysis, and tweaking. It’s easy to lose sight of your core messaging and your audiences when you’re choosing platforms, comparing fees, and scheduling emails.

Marketing 69

Marketing Guide Metrics Nonprofit 69

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Email Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. Channel preference (social media vs. email). Nonprofit marketing content comes in many forms, from videos and emails to flyers and website pages. Gather past content from a specified time period and channel.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Cloud 4 Good

SEPTEMBER 8, 2021

More detailed change tracking can be supported via Change Data Capture, allowing you to construct a history of crucial data points for more longitudinal analysis. All of that giving history is valuable but tracking transactional records from 15 years ago can clutter your CRM. Cross Channel Analytics.

Roles 112

Roles Data Strategy Technology 112

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis.

Consultant 196

Consultant Free Strategy Slides 196

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Service integrations with giving forms can work with your CRM and email marking software to further enhance your data set and inform your reporting strategies. The idea of data analysis is to work smarter, not harder.

Data 69

Data Metrics Nonprofit Analysis 69

Forum One

APRIL 8, 2021

Your email communications are another simple way to personalize content. Marketing automation tools, such as Mailchimp, Salesforce/Pardot, and Marketo, can assist in personalizing the content in your emails by using automated sequences based on a contact’s actions.

Impact 79

Impact Channel Audience Websites 79

sgEngage

APRIL 3, 2023

Track your fundraising results. To solve this problem, create a dedicated matching gifts page on your organization’s website, send out emails explaining the matching process, and post reminders on social media for supporters to check their eligibility. Happy fundraising!

FAQ 79

FAQ Ideas Fundraising Nonprofit 79

3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. Does your donor database keep track of this type of data?

Digital 138

Digital Data Marketing Org 138

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . People have been trying to relegate email programs to the obituary pages for years.

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Private, personalized messages, not mass emails. I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations. August, 2008 Using Twitter and other channels, I raised $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Ethiopia 87

Achieve

SEPTEMBER 21, 2017

Design wireframes for your website, direct mail and email appeals. Start considering and laying out the design for all campaign channels, including your donation page, direct mail appeal and emails. Then, to ensure your campaign pieces have a cohesive feel, tailor the design for email and your donation page.

Campaign 52

Campaign Mail Channel Story 52

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Get Fully Funded

JULY 6, 2022

Adding a shoutout to your fundraiser in their next email or newsletter is low effort and can have a massive impact on your fundraising capacity. Thus, advertise your event ahead of time across your various marketing channels. We’ve hinted at this above, but it’s important to state the importance of multi-channel communication outright.

Ideas 52

Ideas Organization Fundraising Classes 52

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. Then, try something new (like A/B testing), track your results, and learn what you can do to improve! Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. As a refresher, omnichannel marketing is about approaching the digital experience through your audience’s eyes and developing a seamless, integrated, and consistent user experience across all channels.

Marketing 47

Marketing Impact Tips Create 47

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. This can be difficult to track and manage without full customer service, sales, or marketing teams at your fingertips. Data-Driven Lead Tracking.

Guide 93

Guide Virtual Registration Platform 93

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. We’d love to talk about your next redesign project and goals.

Websites 61

Websites Change Management Digital Government 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Additionally, they start initial brainstorms and start generating idea – should it be a promotion, just a blog post, an email, etc. Those decisions are implemented across the organization’s web properties and social channels. The work is tracked in a shared spreadsheet and accompanying meeting notes.

Content 102

Content Measure Organization Strategy 102

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Creating a personalization plan.

Websites 56

Websites Strategy Change Management Digital 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Make sure the CMS you choose lets you moderate comments, ban individuals from commenting, and fast-track certain commenters—staff, for example—by allowing them to publish without waiting for moderation. A good CMS should also include a built-in Spam filter to keep obviously unrelated content from cluttering your comments sections.

Websites 105

Websites Social RSS Facilitation 105

Bloomerang

FEBRUARY 1, 2023

The task manager allows you to assign, manage, and track the progress of action items. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships. Plus, their app makes it easy to track your funding, whether incoming or outgoing, from anywhere.

Org 82

Org Raise Tools Help 82