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Is Your Organization Prepared to Dodge Donor Data Disasters?

Connection Cafe

Giving during episodic events, such as to the recent devastating earthquake in Nepal, is truly extraordinary. These codes are extremely important to track how a person donated, to which campaigns, through which channel(s), and can be tracked down to specific donor segments. Did they give again within the year?

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Actigiving—The Next Phase in the Evolution of Episodic Giving

Connection Cafe

When there was a flood, hurricane, or other natural disaster, people made a conscious decision to give to causes that were there to help others in need. The devastating 2004 Indian Ocean earthquake and tsunami was an important tipping point as it was the first significant spike in online giving immediately following a disaster.

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