Why You Should Do A Cost-Benefit Analysis Before Throwing Your Next Nonprofit Fundraising Event
Bloomerang
SEPTEMBER 7, 2021
The importance of a cost-benefit analysis for your fundraising strategies. James Greenfield is the guru of fundraising cost-benefit analysis. The second biggest mistake is not doing enough to retain event donors, who have some of the highest lapse rates of all donors. . raised ratio? Honest number crunching.
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