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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Where Do Donors Give?

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters.

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professionals

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

A one-time email from a celebrity endorser could also significantly impact the open rate. Am I leveraging personalization opportunities? Today’s more advanced CRM systems and data appends allow email marketers to personalize emails far beyond just including the first name. Did I use the right sender? Was my spam score low?

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Juneteenth Resources

Media Cause

Juneteenth, also known as Jubilee Day, Emancipation Day, Freedom Day, and Black Independence Day, is celebrated on June 19th, commemorating the emancipation of enslaved African-Americans, and often also a celebration of African-American culture. How To Deconstruct Racism, One Headline At A Time, Baratunde Thurston.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Like the American Red Cross, they know how to use personal stories to promote their brand. Nonprofits can teach us a lot about how best to use social media, whether to promote an ecommerce business, a blog or simply for personal use. 83% of Pinterest users would rather follow a brand than a celebrity. Conclusion.

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Nonprofit Public Relations Strategies That Build Trust and Credibility

Neon CRM

Contact info: Include the name, title, phone number, and email of the person responsible for handling media contacts at your organization. Headline: Create a clear, compelling headline that covers the most important aspect of your message. When you contact the agency, give a compelling, personalized pitch.

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