Who Analyzes the Analytics? (It’s us. We do.)
M+R
DECEMBER 9, 2022
Universal Analytics (a.k.a. Changes also address increased data security and privacy requirements like GDPR in the EU and CCPA in California (we warned you about the acronyms). GA4 also incorporates Artificial Intelligence into its data analysis, to enable an enhanced level of forecasting. More information can be found here.
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