PepsiFresh Contest: Real Tracking and Social Impact Analysis
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. This is a big bold effort. Cultural mismatch.
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