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PepsiFresh Contest: Real Tracking and Social Impact Analysis

Beth's Blog: How Nonprofits Can Use Social Media

I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. This is a big bold effort. Cultural mismatch.

Contest 94
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Your Ultimate Guide to 2024 Year-End Fundraising Campaign: 5 Principles for Success

Allegiance Group

#1 Use Data to Drive Your Strategy In episode 1 of “Year-End in July,” guests Rebecca Gregory Segovia, Matthew Mielcarek, and Joe McLaughlin illustrate how data-driven planning can result in year-end success. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics.

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Your Ultimate Guide to 2024 Year-End Fundraising: 5 Principles for Success

Allegiance Group

Use Data to Drive Your Year-End Strategy In episode 1 of “Year-End in July,” we illustrate how data-driven planning can result in year-end success. Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. As a result, it’s much easier for people to support your organization down the road.

Guide 52
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Need a New Year Recharge? Attend These Nonprofit Conferences in 2024

Allegiance Group

Join more than 40 nonprofit organizations and over 70 MLG professionals in sessions featuring overall trends, insights, and analysis. The result is often greater leadership and innovation. The event will also include breakout sessions where you can share data and strategies to evaluate your mid-level program.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

This increased ubiquity may result in some changes to the specific demographic bases of individual platforms, but even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety. They also produced this infographic about how World Leaders tweet.

Policy 104
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Guest Post by Alan Levine: Social Media Recap from NMC 2009

Beth's Blog: How Nonprofits Can Use Social Media

I got a really nice surprise when Jordan from Pathable contacted me this week and asked if we’d be interested in them doing an analysis of the twitter activity like they had done previously for WordCamp. Lesser results I see for Technorati, which to me is pretty much passe ( [link] ) — google blog search picks up a bit more [link].

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How the Media Covered White Supremacy in 2020

M+R

The content includes references and links out to press coverage from some of last year’s most defining but also painful moments concerning violence and police brutality against Black lives. Our methodology for how we go about all this data collection and analysis is at the bottom of this post.). Read time: 9 minutes.

Media 119